President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Encouragement Within Training

Encouragement within Training & Development is a key strategy for managing and improving performance in any environment. If employees feel they are doing something right, inspired and contributing to their teams, then they can perform better. Performance does not just reflect on the quality of the product or service but also on the behaviour of the team. It's important to note that everyone is different, what works for one person may not necessarily work for another. There are a range of skills and approaches which can be used as part of a training and development strategy.

Encouragement within training and development requires a systematic approach that takes into consideration all the roles and responsibilities of the individuals working within a given organization. The first step should be an in-depth assessment of individual strengths and weaknesses, allowing for individual motivation and development. This assessment should also allow the opportunity for constructive criticism where employees can voice their opinion. Individual support, such as encouragement from supervisors, co-workers and their families, is also essential. Motivation is much easier to develop when a clear path to achieving it is set out.

Encouragement within training and development is particularly important for those involved in a team. Team members have different skill sets and often work together in very different ways. Each team member will need to understand the skills and contribution of other team members to achieve success. Having someone to guide and encourage can make this much easier. This is especially true in teams where there are differing perspectives or interests, but there is a need to build unity and collaboration within the team as a whole.

It is also important for an employer to provide employees with a variety of resources and information. Employees need to know that they have various options and shouldn't feel isolated within their own group. They need to have the option of seeking help outside of their immediate circle if necessary or benefiting from various other training programs, conferences and workshops. Encouragement within these efforts builds morale and helps employees identify their strengths and seek new skills and competencies.

Developing good attitudes and behaviors is also vital to employee development. The same can be said for building individual competencies. In order to encourage good behaviors from employees, it is important for employers to implement policies and procedures that promote a healthy work environment. These should include reasonable limitations on the time off taken by some employees and provision for short-term sick leave and vacation time. There should also be provisions in place for constructive criticisms and feedback. Providing employees with a safe place to raise concerns is also important for employee engagement.

Good employees are happy employees. This is one of the most fundamental and simple elements of training and development. When people are happy at their jobs they are more productive, they look forward to coming to work and they are more likely to reach targets and exceed expectations. This is a very positive cycle that can only benefit everyone.

Another important strategy for development within training and development programs is regular appraisal. Recognition, advancement and recognition are great motivators. Employees who feel appreciated and respected are going to be more likely to take their development opportunities to the next level. Managers and supervisors need to make sure they are providing individuals with the tools, information and support they need to be successful. They may need to develop a rewards system that rewards those who are taking their development courses to the next level.

Encouragement and recognition should not just come in the form of monetary gains though. Providing employees with recognition and advancement within their training and development program is a great way to motivate them to achieve even greater levels. The best training and development programs do not occur accidentally. They are the result of months or years of hard work and the dedication and focus of the workers. If an employer takes the time to develop a comprehensive training program then it can provide significant benefits.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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